The Skinny Launch Method with Destinee Berman

The Skinny Launch Method with Destinee Berman

What is a “launch”?

  • Pre Launch Period — before someone can register for the offering
  • Enrollment Period — when registration is open

Launching Different Yoga Offers

Systemizing Your Launch

The Skinny Launch Method™

  • Is your offer clear?
  • Is your offer needed?
  • Is the audience with whom you’re speaking to clear?
  • How actively are you building and nurturing?

What Is A Successful Launch?

  • If you’re teaching a 2-hour workshop and your hourly rate is $100 per hour, that means I want you to make a minimum of $200 for the workshop.
  • If you price the workshop at $50, you will need a minimum of 4 students in the workshop.

Set your expectations

The Launch Stat You Want To Know

  • If your email list is 100 people, plus 300 on social media, that’s a total of 400 people
  • 1% of 400 is 4 people.
  • If you need 4 people in your workshop to have it “filled” then you’re on track but if you need more students, it’s important to focus on growing your audience.

Your next step

About Destinee

Destinee’s Links:

About Amanda McKinney (Marketing Coach for Yoga Teachers)

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