How To Grow Your Yoga Business As A Multi-Passionate Yoga Teacher

Conversation with D’Ana Joi

“All of your passions have a seat at the table, but they don’t all need to speak up at once.” — D’Ana Joi

It’s easier to market your yoga business with a focus

I love structure. As a marketing coach for yoga teachers, I talk a lot about niching down and picking just one thing to focus on.

Seasons of focus in your yoga business

“All of your passions have a seat at the table, but they don’t all need to speak up at once.” — D’Ana Joi

What is a multi-passionate entrepreneur?

“A multi-passionate is a person who has a lot of interests matched with raw talent, and they have an innate desire to share that with the world.” — D’Ana Joi

Multi-Passionate vs. Shiny-Object Syndrome:

Shiny-object syndrome is when we are pulled completely off course. If you see something that’s fascinating to you and get distracted where you feel like you’re not in control, you might be experiencing shiny-object syndrome.

Being consistent in your yoga marketing as a multi-passionate

“I think it’s normal to try things and then think ‘no thanks; I don’t want to do this’ but making sure that it’s an embodied decision and not just out of fear or frustration.” — D’Ana Joi

3-Part Focus Framework

“Often, a lack of focus is really a lack of priorities and a lack of clarity.” — D’Ana Joi

Intensive Focus

You can also think of this as intuitive focus or a creative check-in. It’s like going to a conference of one. It’s just you and your ideas.

Active Focus

This is the focus that we’re used to. This is the “get it done” energy where we sit down and make it happen.

Passive Focus

Passive focus is guilt-free breaks. This is so simple, but we don’t do it.

Your next step

Your next step is to use Joi’s three-step framework in whatever way feels right for you.

About D’Ana Joi

D’Ana Joi, who goes by her middle name “Joi,” is a multi-passionate, educator, community builder, and content creator. She believes having many passions is a gift, not a burden, and she’s on a mission to rewrite the narrative around “choosing one thing” being the only path to success. Through her content, live workshops, and online community, Joi teaches creatives how to make friends with focus, overcome overwhelm, and step into their Multi-Passionate Mastery.

D’Ana Joi’s Links

About Amanda McKinney (Marketing Coach for Yoga Teachers)

Amanda McKinney is a Marketing Coach with a passion for helping yoga teachers find the tools and the confidence within themselves to build the yoga business of their dreams. She does this through her podcast: Marketing Yoga With Confidence and online offerings. All of which focuses on building confidence and community with an extra dose of encouragement every step of the way.

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Amanda McKinney is a Marketing Coach with a passion for empowering yoga teachers to earn more money doing what they love. Marketing Yoga with Confidence

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Amanda McKinney

Amanda McKinney is a Marketing Coach with a passion for empowering yoga teachers to earn more money doing what they love. Marketing Yoga with Confidence