Email Welcome Sequence Breakdown with Aleia Walker

Email Welcome Sequence Breakdown with Aleia Walker

What is an email welcome sequence?

Welcome Sequence Breakdown

  • Checklists
  • List of poses
  • Pose breakdown
  • Breath technique video
  • Meditation audio
  • Yoga flow guide

3 phases of your welcome sequence

  1. Introduce and deliver — you need to deliver the free thing you promised them and then you share a little more about you over the course of a few emails.
  2. Address their pain point — you want to show your new friend that you know what they’re going through. Sharing stories and examples are good for this.
  3. Your solution — after you’ve shared that you understand their pain point, you can offer a solution that you have and invite them to buy/enroll/register for your solution. Over the course of a few emails you will also share other free resources you have on your website if they’re not quite ready to buy yet too.

Subject Lines

  • Look at your inbox and see what catches your eye, add them to a google doc
  • If you’re introducing something new you could say “Introducing…..”
  • Anything that brings up a strong emotion is eye-catching
  • “I’ve never done this before” creates intrigue and so does “I’ve got a secret to share”

Repurpose Your Content In Your Emails

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About The Hill Creatives

About Aleia Walker

Learn More About The Hill Creatives

About Amanda McKinney (Marketing Coach for Yoga Teachers)

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