Corporate Yoga Tips with Journey Meditation Founder, Stephen Scholar

“The way we position the program was that of a stress management and wellbeing program, which is how we continue to market it today.” — Stephen Sokoler

How to Get Connected

  • Make a list of the companies you want to work with in your local area. Once you have the list, figure out who you know at those companies
  • Use LinkedIn as a tool to find out who you know that’s connected to those companies. You never know who’s mom or sister works at a company that you want to work with.
  • Start talking about it. If you know the top 3 to 5 companies you want to work with in your local area, start talking about it in conversation when you meet people. Seize the opportunity by asking for a connection when the opportunity presents itself.
  • Attend events that will help you get connected. If there are HR events or the local Chamber of Commerce, look at local events
  • If there are any yoga companies or non profits in your local area that provide yoga to businesses in your area, consider working with them as you gain experience.

How to Market A Meditation (or Yoga) Program to A Business

Finding The “Right” Words

How To Help The HR Department

  • Send your monthly theme to your HR contact so they can spread the word about your yoga class theme that month.
  • Send them words that they can copy and paste into an email to their employees. Remember to keep it easy on them!
  • Share testimonials that you receive from their employees. If someone says “I loved class today”, then follow up with an email later that day to your HR contact and tell them that Sally said they enjoyed class. (or whatever their real name is, make sure to mention the specific name)
  • Share a yoga video with them and encourage them to send it to their employees or include it in their monthly employee newsletter.

Start Where You Are And Take Action

Don’t Undervalue The Service You’re Providing

Working with Journey Meditation

  • There are 4 components to the Journey Meditation process: 30 minute weekly classes; Journey Live app, Metrics of the classes, and a Communication Strategy
  • They are currently in 20 cities — most in the US but some outside the US including London and Toronto
  • Teachers are trained in the Journey Meditation process so that the experience is consistent
  • Teachers are matched with a business and they teach all the classes with exceptions of vacation, etc.
  • There are contracts with the businesses for either 13, 26 or 52 weeks so it’s consistent income for teachers
  • There is a pay scale for teachers, your starting pay is determined by experience and then is increased based on experience with Journey Meditation

Your next step

About Amanda McKinney (Marketing Coach for Yoga Teachers)

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Amanda McKinney is a Marketing Coach with a passion for empowering yoga teachers to earn more money doing what they love. Marketing Yoga with Confidence

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Amanda McKinney

Amanda McKinney is a Marketing Coach with a passion for empowering yoga teachers to earn more money doing what they love. Marketing Yoga with Confidence