“Instead of thinking as if you are creating videos for the world, think of creating videos for your students.”
— Elaine Oyang
Do you struggle when it comes to creating marketing content?
You’ve probably heard me (or someone else) say that you should create content on a consistent basis in order to grow your business. This can look like YouTube videos, blogs, or podcasts, and the idea is that you create and share some type of information on a regular basis.
If you’re like most of my students, this can feel overwhelming really quickly. …
I think the more we can look at things as a game, the better. Having a light-hearted and loving approach to it. How law fits into that structure is to make sure you set the rules up to the game properly and then it’s easier to enjoy the game. — Cory Sterling
It’s time for another Q&A session with our resident attorney, Cory Sterling.
Cory is an attorney for wellness businesses and specifically for yoga teachers because he’s a yoga teacher as well. He focuses on making law fun — yep, you heard it right, fun.
Cory was on episode…
“People are there for your content and the help you’re going to give them, not because of what you look like. Not because your lighting is perfect or anything else about you, but because they need help with something. If you can help them with their problem, then you’re good.
— Ashley Hagen
Ready to tackle the world of YouTube with your yoga?
YouTube can seem overwhelming, I know, but it doesn’t have to be.
My guest today, Ashley Hagen, has grown her subscribers on YouTube into the thousands! …
“This is what yoga teachers love to do! If you’re spending time out there with your audience teaching them, inspiring them, and entertaining them — that’s marketing! And that can actually be pretty fun.”
When you think of marketing do you think “selling” or “sales”?
If you feel like you’re always ‘selling’ then most likely you’re selling instead of marketing. This is what most people think, so if you’re the same, you’re in good company.
But the truth is, marketing isn’t selling. Marketing is different from sales.
In this conversation, my friend Mado Hesselink and I discuss the…
“Move through the discomfort, move past the guilt, move past the shame, and know that there is something else on the other side of it. It’s so important to connect to that and understand that for yourself.” — Aleia Walker
Looking to ensure that you have diversity and inclusion in your marketing?
As a white person and business owner, building a diverse and inclusive yoga business is something that’s been top of mind since last year.
While I wish I could tell you that diverse and inclusive were words I used to describe my business before summer 2020, I don’t…
“We think we achieve service through sacrificing ourselves. You must care for yourself. If you’re not healthy, how can you help other people be healthy? If you’re not financially stable, how can you be present to serve them? That’s the framing you’ve got to change.”
— Mike Michalowicz
If you want to create a thriving yoga business, you will need to understand your finances!
That can feel overwhelming, but using the Profit First method really helps this! If you’ve listened to me pretty much anywhere, I’ve likely encouraged you to buy the Profit First book.
Profit First literally changed the…
“I hope you’ll start to believe that your words matter, because they do. You’re saying things right now that are changing people’s lives, and you just don’t know it.”
— Allison Evelyn
If you’ve ever stared at a blinking cursor or a blank screen thinking “what should I write?” then this conversation is for you.
Allison Evelyn, a copywriter, is sharing her writer’s block secrets with you and they are GOOD! Allison has been on the podcast before in episode #7 helping you write your About page on your website. …
“People will flock to you in droves if you can speak to what’s going on in their head. If you only speak to what’s going on in their external life, that’s not going to cut it anymore. You have to understand what’s going on in their head and what their growth journey is like.”
— Jessica Eley
Now that you know if you’re a “Be-er” or a “Do-er”, it’s time to take the next step to know who you will work best with in your yoga business.
Part 1 of this conversation can be found here.
In our conversation today…
“You can be successful in either camp and both camps have pitfalls. The clarity will come from taking imperfect action. You can’t just meditate your way to understanding how it is you want to build your business. The actions that you’re going to take need to be for and about your own self-awareness and understanding how it is you build momentum.” — Jessica Eley
Do you take action quickly or do you need to think about it for a while before you move?
This is just one question that will help you understand if you’re a “Be-er” or a “Do-er”…
“If we know that we can help someone, I feel that it’s our duty to go out and share it in the world. Whether it’s hair loss or wanting to have a stronger core, they will benefit. It’s our job to go out and do that.”
- Sheridan Bibo
Feeling stuck with the idea of niching down?
You’ve probably heard me and many other people say “niching down will help your business grow,” but it’s so tough. I get it. I felt the same thing even when I knew that it was the way to grow my business.
Amanda McKinney is a Marketing Coach with a passion for empowering yoga teachers to earn more money doing what they love. Marketing Yoga with Confidence